Dataset to “Fast or Fair Fashion? Experimental Evidence on Psychological Drivers of Perceived Sustainability and Consumption Intention”

This dataset contains the data underlying the article “Fast or Fair Fashion? Experimental Evidence on Psychological Drivers of Perceived Sustainability and Consumption Intention” by K. Klaka and S.J. Schlittmeier (2026) in Frontiers. It comprises two online vignette experiments on clothing-related judgments in an online shopping context. Participants evaluated garments that varied systematically in material, price, and design. Experiment 1 assessed perceived ecological sustainability and intended consumption, whereas Experiment 2 focused on intended consumption under different informational intervention conditions. The repository includes one README file describing variables and coding, and one dataset for each experiment.