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Multi-segment Positioning with Divergent Consumption Goals Study III

NIAID Data Ecosystem2026-05-10 收录

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营销信息强化效果

数据链接：

https://data.mendeley.com/datasets/m3c8hjww2w 数据链接链接失效反馈

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资源简介：

This data measures the impact of reinforcment messaging.

应用场景：

创建时间：

2025-11-03

消费行为实验

非预期产品购买意愿

Previous studies on the follow-up effect of serendipity mostly focused on the positive effects and less on the negative effects. Therefore, the purpose of this article is to investigate the negative e

NIAID Data Ecosystem90

Purchases of healthy foods in N-PDP, B-PDP, and control conditions.

健康食品

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Purchases of healthy foods in N-PDP, B-PDP, and control conditions.

NIAID Data Ecosystem60

Nucleation increases the visual appeal of lager but does not alter overall likeability or drinking rate (study 1)

饮料感官评价

消费行为实验

This human laboratory experimental study investigated whether nucleation texture in drinking glasses affects the likeability of an alcoholic beverage. Participants (n = 116) were asked to drink standa

DataCite Commons2022-04-14 更新30

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

隐私政策评估

消费行为实验

'Notice and Choice' has been a mainstay of policies designed to safeguard consumer privacy. This paper investigates distortions in consumer behavior when faced with notice and choice which may limit t

NBER2017-06-01 更新70

Influence of age priming on global scores for shopping time, errors and finger variability.

认知启动效应

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Age, TSS- and GSE-scores were treated a co-variates in these analyses.1

Figshare2016-09-21 更新60