Shopping Habits (Shopping with the Car)

Shopping habits of visitors to shopping centers.

Topics: individual or group travel to shopping center; paying
attention to special offers in newspapers and supplements; familiarity
of shopping markets; frequency of use of selected shopping markets;
demands and expectations of a shopping market; information on
development of personal frequency of visits at shopping markets;
information on type of service companies in the shopping market and
utilization of the gas station at this market; service station brand at
change; judgement on the service station at the shopping market
(scale); general judgement on the shopping market visited (scale);
shopping habits in this market; judgement on the price level and
quality of offerings; perception of advertising in daily newspapers;
intensity of interest in special offers; areas for savings of financial
expenditures in the household; horsepower of car.

Demography: age (classified); sex; employment; household income;
household size; characteristics of head of household.