WIPNZ2007: World Internet Project New Zealand Benchmark Survey

Since 2007, the Institute of Culture, Discourse, and Communication (ICDC) at AUT University, has been conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media, and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political, and economic influence of the Internet and related digital technologies. As part of the World Internet Project International, a collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC's longitudinal survey includes a cross-section of participants aged 12 and up, from across New Zealand. A quota ensures that people of Māori, Pasifika, and Asian descent, and the range of age groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; it looks at who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor, or urban and rural.

自2007年起，新西兰奥克兰理工大学文化、话语与传播研究所（Institute of Culture, Discourse, and Communication, 简称ICDC）便持续进行一项长期调查，旨在追踪互联网使用趋势，并记录互联网在新西兰社会中的作用及其影响。互联网已经改变了商业交易、学校及其他学术机构、委员会、媒体和广告商的运作方式。互联网亦对家庭互动、人们形成新友谊的方式以及人们所属的社区产生了影响。世界互联网项目新西兰（World Internet Project New Zealand，简称WIP NZ）是一项广泛的研究项目，旨在提供关于互联网及其相关数字技术在社交、文化、政治和经济领域影响力的重要信息。作为世界互联网项目国际协作研究的一部分，WIP NZ允许新西兰与全球30余个国家进行有效且严谨的比较。每个参与国在WIP中共享一套30个共同问题。ICDC的纵向调查涵盖12岁及以上来自新西兰的参与者，通过配额确保毛利人、太平洋岛民和亚洲裔人群以及不同年龄段的人群不会代表性不足。调查探究互联网接入情况，既针对互联网用户也针对非用户；它考察了谁在使用这项技术以及他们在网上做什么。此外，它还考虑了线下活动，例如与朋友和家人的相处时间。其他问题涉及互联网对语言使用和文化发展的影响；互联网在获取信息或购买产品中的作用；以及互联网对新西兰儿童教育和社会发展的影响。除了研究互联网的影响外，调查还追踪了应对诸如贫富数字鸿沟、城乡差异等问题策略的有效性。