Cross–TV Ad Exposure Data

This data set provides a comprehensive view of TV ad exposures spanning over 88,000 brands and advertisers running on broadcast, cable, and CTV. The monitoring spans both national and local ads in all 210 DMAs and over 90% coverage of the top 100 markets. Moreover, ad exposure intelligence extends beyond the TV glass, incorporating insights from smart TV input devices and apps. Ad exposures are tracked on 1200 broadcast and cable stations, alongside 180+ apps and input devices. Enriched with numerous fields, each ad detection provides detailed information about the station, geography, audience, and the content of the viewing session. The synergy of AdImpact's proprietary data with Vizio-Inscape's data ensures robust ad occurrence detection across the advertising landscape.

Brands and agencies can leverage this data to affirm that their TV ad buys are running as anticipated. AdImpact's data precisely detects which ads are airing, where and against what TV context. Beyond this, the data delves into the intricacies of TV ad mix, separation within commercial pods, and ad distribution by programmer. Users gain insights into when and where ad content is occurring, with the added benefit of receiving links to individual ad creatives for an in-depth understanding of the advertisement content. This dataset is a powerful tool to understand competitors' performance and refine strategies accordingly.

Users can extract a myriad of insights from this data, including audience enhancement, competitive analysis, attribution analysis, incremental reach, and more. Whether focusing on a specific geographic area, markets as the primary geographic field, or drilling down to granular zip codes, users can tailor their analysis to their needs. For those interested in specific brands or advertisers, the data provides insights into reach and frequency, audience demographics, and overall campaign performance. This dataset accommodates a versatile workflow, allowing users to extract actionable insights for informed decision-making. The data collection process employs ACR processes to monitor live TV feeds 24 hours a day. The resulting dataset is proprietary to AdImpact, positioning it as a provider of world-class TV ad intelligence.