Online presence of banking brands in Italy Q4 2019, by number of messages

Unicredit was the most discussed Italian bank on social media from October to December 2019, based on the number of posts and comments. More specifically, the ranking refers to the posts and comments edited in Italian language on social networks, blogs, online forums, etc.. According to data provided by Blogmeter UniCredit ranked first with 45,660 posts and comments. Intesa Sanpaolo and BancoPosta followed with 42,974 and 25,976 posts and comments, respectively. Italian banks’ presence on Facebook When only considering Facebook, the ranking changes. In fact, Intesa Sanpaolo appeared to be the most present bank on the social network, mentioned in approximately 28 thousand posts and comments in Italian from October to December 2019. In terms of user engagement (which is calculated as the sum of likes, reactions, and comments on posts that mention the brand), Intesa Sanpaolo was again the most present banking brand, followed by UniCredit. Italian banks less present on Instagram Instagram does not seem to be a social network for banks. In fact, the number of posts, mentions, and comments was much lower than on Facebook. A ranking of the most present Italian banks on Instagram shows that Banca Nazionale del Lavoro, first on the list, reached just 2.3 thousand posts and comments in the fourth quarter of 2019. Banca Nazionale del Lavoro and Credem were the only banks that exceeded the one-thousand threshold.

根据Blogmeter提供的数据，2019年10月至12月期间，在社交媒体上，UniCredit是讨论最为热烈的意大利银行，这一结论基于帖子和评论的数量。具体而言，排名数据涵盖了在社交网络、博客、在线论坛等平台上编辑的意大利语帖子和评论。在上述时间段内，UniCredit以45,660篇帖子和评论位居首位，紧随其后的是Intesa Sanpaolo和BancaPosta，分别以42,974篇和25,976篇帖子和评论排名第二和第三。在仅考虑Facebook的情况下，排名发生了变化。实际上，Intesa Sanpaolo在社交网络上表现得最为活跃，从2019年10月至12月，其提及的意大利语帖子和评论数量约为28,000篇。在用户参与度方面（该指标的计算基于提及品牌的所有帖子的点赞、反应和评论总和），Intesa Sanpaolo再次成为最具影响力的银行品牌，UniCredit紧随其后。在Instagram上，意大利银行的表现相对较弱。Instagram似乎并非银行活跃的社交网络。实际上，其帖子和评论的数量远低于Facebook。在Instagram上，最具活跃度的意大利银行排名中，Banca Nazionale del Lavoro位居榜首，但在2019年第四季度，其帖子和评论数量仅为2.3千篇。Banca Nazionale del Lavoro和Credem是唯一超过一千篇帖子和评论阈值的银行。