Dataset: Cross-Sectional National Survey on Risk Perception and Tourism Behaviour (SNF NRP 78)

The data set contains scales (rating items) on the willingness of the Swiss resident population to take risks in connection with touristic travel during the coronavirus pandemic. The data includes a selection of items of the Domain-Specific Risk-Taking Scale (DOSPERT) (Weber et al., 2002). The data contains measures of the health belief model (HBM; Rosenstock, 1960, see also Champion & Skinner, 2008) that is used both in health research and in tourism research to explain and predict the preventive health behaviour of individuals. Furthermore, the data covers all three elements of the theory of planned behaviour (Ajzen, 1991). This is a representative data set for the Swiss population aged 18 and above. A trilingual and national survey of the Swiss resident population was carried out in the period from March to May 2021. A letter of invitation to participate in the study was sent by post to a total of 4,530 randomly selected persons residing in Switzerland. The address data was provided by the Federal Statistical Office (BfS). Of the total of 4,530 people contacted, 164 were reported as unreachable (no longer at the address, deceased, or due to old age). A total of 1,683 persons participated in the survey. This corresponds to a response rate of 39%. The structure of the respondents corresponds to that of the Swiss resident population 18 years of age and older with regard to gender, age, and language region.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Weber, E., Blais, A.-R., & Betz, N. E. (2002). A domain-specific risk-attitude scale: Measuring risk perceptions and risk behaviors. Journal of Behavioral Decision Making, 15, 263–290. https://doi.org/10.1002/bdm.414

Champion, V. L., & Skinner, C. S. (2008). The health belief model. In K. Glanz, B. Rimer, & K. Viswanath (Eds.), Health behavior and health education: Theory, research, and practice (4th ed., pp. 45–65). San Francisco, CA: Jossey-Bass.

Rosenstock, I. M. (1960). What research in motivation suggests for public health. American Journal of Public Health, 50(3), 295-302. https://doi.org/10.2105/AJPH.50.3_Pt_1.295