BIG DATA ANALYTICS IN DIGITAL HUMAN RESOURCES MANAGEMENT: IMPACT ON THE RECRUITMENT PROCESS

This study investigates how HR employees experience the big data phenomenon in the recruitment function of HRM and how their perceptions of the phenomenon have evolved. This study also examines how BD will affect organizational and HRM and how it can be improved in other functions of HR. In this exploratory study, which comprehensively addresses the BD phenomenon in HRM, the phenomenological design approach, one of the qualitative research methods, was applied to test the research questions and a semi-structured interview form was used for research data. Using the snowball sampling method, in-depth interviews were conducted with 10 HR employees working in large and semi-structured organizations in Turkey and the interviews were analyzed with MAXQDA 20. The findings show that HRM employees are aware of BD. On the other hand, it is understood that BD technologies provide easy accessibility in recruitment, offer a strategic competitive advantage, and enable more effective management of information management, which saves HR employees' work in a facilitating way. They benefit from technology as a decision support assistant. Finally, the research results provide theoretical and practical implications for future researchers and practitioners for the development and effective use of BD technology in the field of HRM.