GapMaps Premium Demographics Data (Asia/ MENA) | Accurate and Granular | 150m x 150m Grids

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets across Asia at 150m x 150m grid levels. Understand who lives in a catchment, where they work and their spending potential which allows you to: - Better understand your customers - Identify optimal locations to expand your retail footprint - Define sales territories for franchisees - Run targeted marketing campaigns. Premium demographics data includes the latest estimates on: - Population - Census Metrics (eg. Age, Employment, Occupation) - Worker population - Consuming Class and Premium Consuming Class - Retail Spending (Food & Beverage, Grocery, Apparel, Other) Primary Use Cases for GapMaps Demographic Data: 1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery) - Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential - Analyse your trade areas at a granular census block level using all the key metrics - Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations. - Target Marketing: Develop effective marketing strategies to acquire more customers. - Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations. 2. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC) - Network Planning - Customer (Risk) Profiling for insurance/loan approvals - Target Marketing - Competitive Analysis - Market Optimization 3. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O) - Tenant Recruitment - Target Marketing - Market Potential / Gap Analysis 4. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens) - Customer Profiling - Target Marketing - Market Share Analysis