Factors Influencing the Use of Photovoltaic Energy by Brazilian Consumers.

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The research use the Theory of planned behavior as main literary framework and model, adopting the three factors: subjective norms, perceived behavioral control and consumer attitude. Others variables were included to adapt and better describe what influence the consumer to adopt photovoltaic energy in Brazil. The constructs added are trust, awareness, perceived risk, environmental concern and perceived cost.
The opinions of 293 of a sample of 353 consumers from southeastern Brazil (the vast majority, 98,97%, from the state of São Paulo) who do not yet use photovoltaic energy, were evaluated. The questions were measured using a seven-point Likert scale. Also demographic questions were added.