Coefficients.

The purpose of this study is to investigate how genres vary and figure out the factors that generate genre variation. The quantitative multi-dimensional analysis is used to examine genre variation of cross-border e-commerce English in South Asia. The texts in the observed corpus collected from four country websites of Daraz, a significant cross-border e-commerce platform, were tagged and analyzed using Multidimensional Analysis Tagger and SPSS statistical software. The results of linear regression analysis, independent sample t-test and Analysis of Variance show salient differences between the observed corpus and reference corpus. The research also indicates that four sub-corpora from country Websites are brought into line with each other. They show salient differences (p