Distribution of digital advertising spending in Peru 2023, by format

In 2023, social media alone accounted for approximately 47 percent of the digital advertising spending in Peru. The figure included video ads on social media platforms. Search engine marketing (SEM) and display/banners followed, each accounting for around 16 percent of the total. Overall, Peru's online ad spending surpassed 271 million U.S. dollars that year.

在2023年，仅社交媒体一项便占据了秘鲁数字广告支出的约47%。此数据包含了社交媒体平台上的视频广告。搜索引擎营销（SEM）以及展示广告/横幅广告紧随其后，各自占据了大约16%的份额。总体而言，秘鲁当年的在线广告支出已超过2.71亿美元。