2014 Madison County, Indiana, Heartland in Motion Transportation Study

The 2014 Heartland in Motion Transportation Study collected household demographics and travel information from Madison County, Indiana, residents and evaluated preferred travel options between the county and Indianapolis, Indiana. Resource Systems Group administered the study for the Madison County Council of Governments. Prior to conducting the main survey in February to March 2014, a pilot study was conducted in December 2013 to evaluate the methods, approach, and response rates. The main study data collection occurred while public schools were in session, prior to spring break, and included a household travel survey and stated preference experiments. Households were asked to provide details of their trips for one weekday.