Signal as a Service | Data Enrichment for Personalization | Pre-Trained External Behavioral Features

**This is a sample dataset from Yobi's Foundation Model built on Consumer Decisions**

**What problem is Yobi solving?**
The AI era requires a data infrastructure that is accessible, scalable, and secure. Databricks and Yobi are democratizing access to US’s biggest consumer dataset with over $2T of demand signals. By removing the complexity of collecting, annotating, and synthesizing heterogeneous datasets, AI is becoming integrated into the fabric of organizational workflows.

Accelerating value will require access to secure and consented data. Done uniquely through first-party partnerships with some of the largest retailers, banks, logistics companies and more across the U.S., Databricks partner, Yobi, has built a behavioral graph that can enrich AI outcomes while removing the risk of personally identifiable information to protect consumer privacy and trust. The new and enriched data will run on the customer’s Lakehouse allowing for constant enhancement and new outcomes.

Responsibly deliver predictive external signal to complement an enterprise's existing data estate. The combination fuels AI / ML applications to deliver tangible increases in growth & retention, data monetization capabilities, and AI effectiveness for known and unknown customers.

**Use Cases:**
1. Anonymous Customer Personalization - Over 80% of all website traffic is anonymous – severely limiting the ability to personalize digital experiences for prospective customers beyond geo-location. With Yobi, your prospects will remain anonymous but their digital experience will be hyper-personalized from the first visit based on predicted intent and historical preferences.
2. Customer Growth - Optimize customer discovery and acquisition. Deliver the right message to the right customer, at the right time to increase user acquisition and marketing performance. Integrate Yobi's signal to improve the effectiveness of lead qualification and marketing segmentation.
3. Retention & Churn Reduction – Proactively resolve churn with relevant offers and unique customer experiences. Tap into predictive external indicators of churn not being collected today to deepen your understanding of the customer's holistic journey and respond to real time shifts in behavior.
4. Product Recommendation & Search - Anticipate customer intent and decrease a shopper's time to buy. Deploy improved customization and relevance through digital product recommendations or search experiences for known and unknown customers across an enterprise's digital surfaces.
5. Fraud Detection - Increase fraud model accuracy and identify bots by enriching customer data in your data estate with Yobi Signal.

**Yobi Outcomes (ROI):**
1. Media & Entertainment (5% increase in annual revenue): A major streaming channel increases viewership by 500% in a 6-month period, resulting in an estimated $600k in projected annual revenue from new subscriptions and increased ad revenue, by adding Yobi Signal to their personalization model.
2. Consumer Brand (3X increase in retail sales): A leading consumer brand expanded market share by increasing physical store sales by 3X for a 3-month period, resulting in $500k in increased sales, by adding Yobi Signal to their ad targeting model.
3. Retail (81% decrease in marketing fees): A US retailer reduced their marketing fees by 81% (while still improving their performance), by using Yobi Signal for their candidate selection and segmentation modeling, and distributing through lower cost channels.

**Dataset Details:**
$5.5B Daily Spend
70B Daily Ad Events
40B Daily GPS Pings
5B Daily Search Queries
50M Connected TVs

**Robust Identity Matching:**
Consent string and time stamp maintained across entire dataset.
1. Email
2. IP Address
3. Mailing Address
4. MAID
5. UID2
6. CTV ID

**Our Commitment to Privacy & Opt In:**
1. Yobi will honor all opt-out, do-not-process, and deletion requests.
2. Yobi will encrypt all data storage at rest.
3. Yobi will only process data with consent and for permitted purposes.

**Plans and Pricing:**
Usage-based pricing, based on user records enriched
Minimum of 100,000 records
Volume discounts start at 250,000 records

**Test Yobi Signal as a Service in 3 Easy Steps:**
1. Share non-PII customer IDs with Yobi via Delta Share (no replicating data or building data pipelines) for Match Test
2. Receive IDs appended with Yobi Signal via Delta Share to load into Feature Store (or MLflow)
3. Run A/B test by training existing ML model with updated features

**After Requesting Access:**
If interested in licensing Yobi's data, please submit the form under "License" to the right.

搜集汇总

背景与挑战

背景概述

该数据集提供基于美国消费者决策行为的预训练外部行为特征，包含每日55亿美元消费、700亿广告事件等海量信号，通过隐私保护技术帮助企业实现客户个性化、增长优化等AI应用。数据覆盖美加地区，采用严格加密和授权机制确保合规使用。