Consumer dance identity: the intersection between competition dance, televised dance shows and social media

This article employs a theoretical framework, utilizing cultural analysis, to explore how the intersection in the United States between competition dance, televised dance shows, and social media (which will be defined as consumer dance) is affecting the embodiment, pedagogy, and appreciation of dance, and contributing to the objectification and commodification of these dancers. Hegemonic constructions of gender and beauty populate consumer dance, giving birth to identities that are predominately reliant on the sense of sight due to technological changes that have plunged society into a nonstop visual world found on a screen.