Main reason for purchasing an ICE pickup in the U.S. 2020

According to a survey conducted in the last quarter of 2020, prices were the main reason that determined consumers' ICE pickup truck purchases, with 85 percent of respondents citing this as the leading factor in their considerations. For 83 percent of the survey participants, driving performance was also an important factor when buying an ICE pickup truck. Moreover, work use was the less important factor for those who participated in the survey.

根据2020年最后一个季度所进行的调查，价格是决定消费者购买ICE皮卡的主要原因，85%的受访者将此视为其在购车考量中的首要因素。对于83%的受访者而言，驾驶性能在购买ICE皮卡时也是一个重要的考量因素。此外，对于参与调查的消费者而言，工作用途的重要性相对较低。