Share of people who follow social media influencers Japan 2023, by gender

According to a survey conducted by Rakuten Insight in May 2023, 29 percent of female respondents in Japan followed at least one influencer on social media. The share was somewhat lower among men.

据 Rakuten Insight 于 2023 年 5 月进行的调查显示，29% 的日本女性受访者至少关注了一位社交媒体上的网红。男性受访者中的这一比例相对较低。