Share of household spending on FMCG Indonesia Q3 2018- Q3 2023

As of the third quarter of 2023, the share of household spending on fast-moving consumer goods (FMCG) in Indonesia amounted to 19.6 percent of the total household spending. The household spending share on FMCG is forecast to remain constant in the following years. Daily essentials dominate FMCG budget Due to everyday demand for necessities including food, drinks, personal hygiene items, and cleaning supplies, FMCG account for a sizeable amount of household spending in Indonesia. This reflects the growing population’s reliance on these essentials even during economic challenges. As demand for these products remains positive, FMCG spending will remain resilient and continue to make up a substantial share of household expenditures. Emerging trends and shift in consumer behaviorFMCG spending in Indonesia is also adjusting to new consumer habits as a result of a growing middle class and increased e-commerce usage. Despite the ongoing popularity of offline sales channels such as traditional trade and mini markets, consumers are increasingly opting for convenience-driven options like online shopping. Additionally, the demand for FMCG in Indonesia is being shaped by shifting lifestyle preferences. A recent survey showed that Indonesian consumers valued sustainable and eco-friendly products more. This suggests that household purchases are becoming more varied and quality focused.

截至2023年第三季度，印度尼西亚家庭在快速消费品（FMCG）上的支出占比达到家庭总支出的19.6%。预计未来几年，家庭在FMCG上的支出份额将保持稳定。日常必需品主导FMCG预算。鉴于对食品、饮料、个人卫生用品及清洁用品等必需品的日常需求，FMCG在印度尼西亚家庭支出中占据了相当大的比例。这反映了在面临经济挑战的情况下，人口增长对这类基本需求的依赖性日益增强。鉴于对这些产品的需求持续保持积极态势，FMCG支出将保持韧性，并继续构成家庭支出中的重要部分。随着中产阶级的壮大和电子商务的广泛应用，印度尼西亚的FMCG支出也在适应新的消费习惯。尽管线下销售渠道，如传统贸易和迷你市场，依然受到欢迎，但消费者越来越倾向于选择便捷的选项，如在线购物。此外，印度尼西亚FMCG的需求也受到生活方式偏好的转变所影响。最近的一项调查显示，印度尼西亚消费者更加重视可持续和环保产品。这表明家庭购买行为正变得更加多样化，并注重产品质量。