Decision factors for potential female U.S. beauty box subscribers 2017, by channel

This statistic shows the most important features of a beauty box according to those who are likely to subscribe to one in the next 12 months as of May 2017, sorted by cosmetics purchase channel. According to the survey of women interested in beauty and cosmetics, 86 percent of women who only purchase cosmetics offline considered price an important feature.

本统计数据揭示了截至2017年5月，那些预计在未来12个月内可能订阅美妆盒的用户所认为的该美妆盒最重要的特性，并按照化妆品购买渠道进行排序。根据对对美妆及化妆品感兴趣的女性进行的调查，仅有线下购买化妆品习惯的女性中，有86%认为价格是重要的特性。