Consumer Survey (November 1958)

Omnibus survey from the area of consumer research.

Topics: Expected price development; attitude to saving; savings goals;
amount of savings; insurance policies completed; building loan
contract; liquidity preference; readiness to go into debt and
installment purchases; having a bank account; expected income
development; vacation behavior and vacation plans; coffee consumption
and judgement on harm to health from coffee; media usage and perception
of advertising on radio and television; political extent to which
informed; judgement on the economic situation of Berlin; judgement on
the mayor, the Berlin government and the policies of Adenauer; party
preference and intent to participate in the next election; land
possession; tenancy and amount of rent; housing situation; loss of
housenold furnishings in the last war; possession of a telephone;
possession of drivers license; membership in a trade union.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; employment; income;
household income; size of household; composition of household; refugee
status.

Interviewer rating: social class and economic situation of respondent;
residential furnishings and housing situation; weekday of interview.