Dataset: Consumer Knowledge, Non-Functional Cues, & Consumer Purchase Decision Towards Islamic Financial Services (N = 415)

The data have been collected from the customers of five full-fledged Islamic banks, providing Islamic financial services in Pakistan. The measurement constructs of this dataset (N=415) were non-functional cues, consumers’ purchase decisions, and consumer knowledge. This dataset was categorized into four parts. The first part was formulated to measure the influence of non-functional cues that were based on the following four constructs: • Country of origin • Brand name • Advertising • Price The second part was framed to measure the consumer purchase decision process towards Islamic financial services, and the third part was formulated to assess consumer knowledge towards Islamic financial services that was constructed on the following three constructs: • Objective Knowledge • Subjective Knowledge • Familiarity The last part was added to collect the demographics of customers. By applying the Likert Scale, the respondents were indicated the extent to which statements were agreeable on a scale from 1= strongly disagree to 5= strongly agree.

本数据集的样本采集自巴基斯坦五家提供伊斯兰金融服务的全牌照伊斯兰银行的客户群体，样本量为415份。该数据集的测量构念涵盖非功能性线索、消费者购买决策与消费者知识，并被划分为四个部分：
第一部分旨在测量非功能性线索的影响效应，其基于以下四项构念：
• 原产国（Country of origin）
• 品牌名称（Brand name）
• 广告（Advertising）
• 价格（Price）
第二部分用于衡量消费者针对伊斯兰金融服务的购买决策过程；第三部分用于评估消费者对伊斯兰金融服务的认知水平，其构建基于以下三项构念：
• 客观知识（Objective Knowledge）
• 主观知识（Subjective Knowledge）
• 熟悉度（Familiarity）
第四部分用于收集客户的人口统计特征信息。本次调研采用李克特量表（Likert Scale），要求受访者对各陈述的认同程度进行评分，评分区间为1=完全不同意至5=完全同意。

搜集汇总

背景与挑战

背景概述

该数据集收集了巴基斯坦五家伊斯兰银行415名客户的数据，旨在研究非功能线索（如国家来源、品牌名称、广告和价格）、消费者知识（包括客观、主观知识和熟悉度）对伊斯兰金融服务购买决策的影响。数据集采用李克特量表（1-5分）进行测量，并包含人口统计信息，适用于分析消费者行为与金融服务的关联。