Impact on consumers of luxury brands supporting sustainability worldwide 2018

In 2018, 61 percent of luxury good consumers stated that knowing that the brand cared about sustainability could make a difference to them in choosing to buy it. Environmental care was seen by consumers as one of the most important features of sustainability when purchasing luxury goods.

在2018年，高达61%的奢侈品消费者表示，知晓品牌关注可持续性可能在他们的购买决策中起到关键作用。消费者将环境关怀视为在购买奢侈品时衡量可持续性的最重要的特性之一。