Most valuable global luxury brands 2024

This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2024. In that year, Chanel was the third most valuable luxury brand worldwide with a brand value of about 60 billion U.S. dollars.Luxury goodsThe global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods and it was estimated to continue to be the leading personal luxury goods market in 2024, with a value of 77 billion euros. LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 130 billion U.S. dollars in 2024. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. The company is primarily known for its fashion house, known as Louis Vuitton, named after its founder. The conglomerate operates globally, selling luxury leather goods, handbags, ready-to-wear fashion, and other fashion accessories. Since 1989, the company has been run by Frenchman Bernard Arnault, following the merger of the luxury goods producer with champagne producer Moët & Chandon and cognac manufacturer Hennessy.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

此统计数据描绘了2024年全球价值最高的前10个奢侈品牌的品牌价值。当年，香奈儿位列全球价值最高的奢侈品牌第三名，其品牌价值约为600亿美元。全球奢侈品行业，包括饮品、时尚、化妆品、香水、手表、珠宝、行李箱和手袋等领域，多年来一直呈上升趋势。尽管“奢侈品”这一术语在商品质量上具有独立性，但它们通常被视为市场上质量与价格均处于最高端的产品。奢侈品制造商通过聚焦品牌、美学、优质材料、精湛工艺和定价，将日常用品转变为象征地位的符号。该行业与国内生产总值（GDP）的增减同步，在经济稳定时期需求上升，在经济不景气时期需求下降。美国长期以来一直是奢侈品最大的区域性市场，并预计在2024年将继续作为领先的个人奢侈品市场，其价值约为770亿欧元。LVMH（路易威登-轩尼诗-路易威登）是全球最有价值的奢侈品牌，2024年的品牌价值约为1300亿美元。LVMH集团2023财政年度的总收入约为860亿欧元。路易威登-轩尼诗-路易威登，更常被称为LVMH集团，是一家法国奢侈品集团。该公司主要以其时装屋——路易威登闻名，该名字得名于其创始人。集团在全球范围内运营，销售奢侈品皮革制品、手袋、成衣时尚及其他时尚配饰。自1989年以来，该公司由法国人贝尔纳·阿诺特领导，随后与香槟生产商Moët & Chandon和干邑制造商轩尼诗合并。新市场和细分领域为该行业提供了增长点。对奢侈品公司而言，一项挑战是维持品牌价值并培育客户关系。随着奢侈品拓展至更多行业，预计将出现更为成熟的细分市场。因此，消费者也应变得更加理性。