METAPRAGMATIC REFLEXIVITY ABOUT ALMODÓVAR 'S CINEMA ON AN ONLINE INTERACTION: INDEXICALITY, SCALES AND ENTEXTUALIZATION

ABSTRACT This article analyzes a post published in the Spanish website Dos Manzanas, which qualifies Pedro Almodóvar as a "pedagogue of the LGBT reality", and some of the comments it brings about. Our purpose is to study the metapragmatic reflexivity that this pedagogy produces in an online discussion that assesses if the Almodovarian cinematography projects a face (GOFFMAN, [1967] 2011) favorable to the collective in question. We focus on indexicality, entextualization and scalar processes in meaning construction. What is observed is that when the film texts are entextualised in the LGBT news site, they inspire positionings that, on the one hand, question heteronormative privileges (BUTLER, 1990), and on the other, slip into non-strategic essentialisms (SPIVAK, 1988; BUTLER, 1990).