Alcoholic beverage purchases on social media Asia 2023, by country and age group

According to a survey conducted by Rakuten Insight in February 2023, 34 percent of respondents from China aged between 35 and 44 years used social commerce to purchase alcoholic beverages. Five percent of the same aged respondents in Malaysia have purchased alcoholic beverages on social media.

据Rakuten Insight于2023年2月进行的一项调查，中国35至44岁年龄段的受访者中，有34%的人利用社交电商平台购买酒精饮品。在相同年龄段的马来西亚受访者中，有5%的人已在社交媒体上购买过酒精饮品。