eCommerce Benchmark KPIs: Smoking Supplies in the U.S.

In 2023, next to an add-to-cart rate of 15%, a cart abandonment rate of 70.1%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Smoking Supplies in the U.S. also consist of an AOV of US$125.7, a discount rate of 11.2%, and a return rate of 2.3%.

于2023年，美国烟具电子商务基准关键绩效指标（KPI）包括：15%的加入购物车率，70.1%的购物车放弃率，4.5%的转化率，平均订单价值（AOV）为125.7美元，折扣率为11.2%，退货率为2.3%。