Connected TV ad revenue growth in the U.S. 2021, by company

In 2021, advertising revenue generated by Hulu in the United States was expected to grow by 34.5 percent. In general, connected TV (CTV) advertising spending in the U.S. was expected to grow by 40.1 percent, to reach an expenditure of 11.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

2021年，美国Hulu的广告收入预计将增长34.5%。总体而言，美国联网电视（CTV）的广告支出预计将增长40.1%，达到114亿美元。在联网电视上的广告投放成为一种日益增长的趋势，它融合了在线广告的便捷性与电视的覆盖范围。定制化的可跳过广告能够在目标受众在电视上流媒体播放视频内容时进行投放。