Domain Performance

Grips Domain Performance data consists of daily e-commerce store sales (e.g. revenue, conversion rate, AOV. etc.), website engagement and advertising metrics at the domain level and at the category and subcategory level. The metrics are further cut by the source channel of the metric (e.g. organic, paid, social) as well as by device (e.g. mobile and desktop) and country. The dataset includes ~40k top e-commerce domains. The data is derived from our 1st party ground truth dataset with product-level sales data from more than 200K retailers, consumer panel data and then state-of-the-art machine-learning models are used to create this dataset. Backtests to demonstrate accuracy, where our dataset is compared to publicly listed companies, is available upon request. Tables Contained in Listing: - domain_performance_daily: historical daily sales, transactions and sessions for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023. - domain_performance_weekly: historical weekly sales, transactions and sessions on the domain for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023. - domain_performance_monthly_v1: historical monthly sales, transactions, sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting August, 2022. - domain_performance_monthly_v2: historical monthly sales, transactions and sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting January, 2019. - domain_performance_devices: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, device, category, subcategory and country level, starting August, 2022. - domain_performance_channels: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, channel, category, subcategory and country level, starting August, 2022. Sample fields Sales metrics: - Revenue - Transactions - Sessions - Average order value (AOV) - Conversion rate - Channel - Device Advertising metrics (via Google Ads search network without PLAs): - Ad cost - CPC

搜集汇总

背景与挑战

背景概述

Domain Performance数据集提供约4万个顶级电商域名的日常销售、网站互动及广告指标，数据按域、类别、子类别、渠道、设备和国家进行多维度细分。该数据集基于第一方真实销售数据、消费者面板和机器学习模型生成，涵盖日、周、月及按设备、渠道划分的历史表格，包含收入、交易量、转化率、平均订单价值（AOV）及广告成本等关键字段。