各地区客户对防晒霜需求量数据
收藏资源简介：
通过收集和分析各区域客户对防晒霜消费相关数据，了解客户对防晒霜的购买力水平和消费偏好，从而了解该产品是否畅销，从而为本行业的所有企业制定生产策略，更好地为用户提供个性化的商品和服务，对于高等级客户可每月1至2次与之沟通，对于中等级客户可每季度1至2次与之客户沟通，对于低等级客户可每半年1至2次与之沟通，从而制定更精准的生产营销策略。1.数据采集：采集各年各个客户对防晒霜的相关交易数据。2.数据处理：对采集到数据进行分类、合并、累加，便于分析使用。3.算法加工：将处理后的数据进行需求量分析：需求指数P={a1（单笔最少订单数量）/b1（单笔最少消费额度）+a2（单笔最高订单数量）/b2（单笔最高消费额度）}*k，k为消费系数，客户归属于不同的经济区域k值不同，全国分为四大经济区域：东部地区、东北地区、中部地区和西部地区，按经验取值东部地区k值为1.1，东北和中部地区k值为1.15，西部地区k值为1.2。4、数据分类分级：根据计算出的需求指数P，将客户等级划分为“高、中、低”不同的类别和级别（200分及以上标记为“高等级”，150-200分区间内标记为“中等级”，150分及以下标记为“低等级”），帮助公司更好地理解客户。
This dataset is constructed to collect and analyze sunscreen consumption-related data of customers across different economic regions, aiming to understand customers' purchasing power and consumption preferences for sunscreen products, as well as the market popularity of such products. The analytical findings can assist enterprises in the sunscreen industry to formulate production strategies, and deliver personalized products and services to users more effectively. Additionally, targeted communication frequencies can be formulated based on customer tiers: 1 to 2 times per month for high-tier customers, 1 to 2 times per quarter for medium-tier customers, and 1 to 2 times every six months for low-tier customers, so as to develop more precise production and marketing strategies. The workflow of this dataset includes four core stages: 1. Data Collection: Collect transaction data related to sunscreen purchases from all customers in each year. 2. Data Preprocessing: Classify, merge and aggregate the collected data to facilitate subsequent analysis. 3. Algorithm-based Processing: Conduct demand analysis on the preprocessed data. The demand index P is calculated as: P = {(a1 / b1) + (a2 / b2)} * k, where a1 denotes the minimum single-order quantity, b1 denotes the minimum single-order consumption amount, a2 denotes the maximum single-order quantity, b2 denotes the maximum single-order consumption amount, and k is the consumption coefficient. The value of k varies according to the economic region where the customer is located. The whole country is divided into four major economic regions: Eastern China, Northeastern China, Central China, and Western China. Based on empirical values, the k value is set to 1.1 for Eastern China, 1.15 for both Northeastern and Central China, and 1.2 for Western China. 4. Data Classification and Tiering: Divide customers into three tiers based on the calculated demand index P: "high-tier" for scores of 200 or above, "medium-tier" for scores within the interval of 150 to 200, and "low-tier" for scores of 150 or below, to help enterprises better understand their customer groups.
