The presence of national film at cinema rooms in Brazil: a study about co-distribution

Abstract The presence of national film at cinema rooms in Brazil: a study about co-distribution - The Brazilian film market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identified in the co-distribution of Brazilian cinema.摘要：巴西影院国产影片放映现状：联合发行研究 近年来，巴西电影市场呈现持续增长态势。联合发行（co-distribution，即由两家及以上企业同步发行同一影片的发行模式）已成为愈发常见的运营策略。本研究旨在剖析巴西影片联合发行的多元运作模式。本次分析采用巴西电影与视听观测站（Observatório do Cinema e Audiovisual）2009至2015年的公开二手数据。该时段内，巴西电影发行市场共有203家发行企业参与运营，其中仅29家涉足影片联合发行业务。本次数据通过聚类分析（Cluster Analysis）方法开展分析，最终识别出巴西影片联合发行的五种差异化战略运作模式。