eCommerce Benchmark KPIs: Electrical Appliances in South Africa

In 2023, next to an add-to-cart rate of 7.7%, a cart abandonment rate of 84%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Electrical Appliances in South Africa also consist of an AOV of US$150.3, a discount rate of 7.4%, and a return rate of 5.3%.

至2023年，南非家用电器电子商务基准关键绩效指标（KPIs）包括7.7%的加入购物车率、84%的购物车放弃率、1.2%的转化率，此外，平均订单价值（AOV）为150.3美元，折扣率为7.4%，退货率为5.3%。