All Media and Products Survey 2014 - South Africa

Name: All Media and Products Survey 2014 - South Africa
Creator: www.datafirst.uct.ac.za
Published: 2020-09-24 00:00:00
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Abstract --------------------------- The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services. Geographic coverage --------------------------- The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape. Analysis unit --------------------------- Households and individuals Universe --------------------------- The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. Kind of data --------------------------- Sample survey data Sampling procedure --------------------------- The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. Mode of data collection --------------------------- Face-to-face [f2f] Research instrument --------------------------- The questionnaires are provided with the dataset, as part of the layout files.

摘要 --------------------------- 南非受众研究基金会（SAARF）通过开展全媒体及产品调查（AMPS），收集南非民众的媒体使用情况数据，以及他们对特定产品和服务拥有或使用的相关数据。地理覆盖范围 --------------------------- 本调查涵盖了南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁纳塔尔省、自由州和北开普省的主要大都市地区。分析单位 --------------------------- 家庭和个人调查范围 --------------------------- AMPS样本的调查范围几乎涵盖了南非所有15岁及以上的成年人，无论是城市还是农村地区，均包括南非主要大都市地区。数据类型 --------------------------- 样本调查数据抽样方法 --------------------------- AMPS样本的调查范围包括南非15岁及以上的成年人。采用多阶段、区域分层、准概率设计对全年样本进行全样本调查。利用人口估计值，将样本扩大至总人口，以便从百分比和千人规模两个角度分析研究结果。数据通过面对面（面对面）访谈方式收集。在考虑每个种族群体时，某些地区因无人居住或特定群体人数极少而被排除在外。数据收集方式 --------------------------- 面对面访谈 [f2f] 研究工具 --------------------------- 问卷作为数据集的一部分提供，包含在布局文件中。

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