Dataset - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

This is a complementary dataset for DOI: 10.1007/978-3-030-22335-9_6

Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A., Riedl R. (2019) Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham

The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.