Machintel US TV Viewership Data | OTT/CTV with DeviceIDs | Audience Targeting Data

One of the things our customers notice immediately is the level of granularity we are able to include in the taxonomy of our data sets. While competitors (and there are not many) offer the ability to target OTT viewers simply by the genre of programming they consume (action, adventure, comedy, family, etc…), our direct pipeline and position ‘in the stream’ allow us to create and identify content markers that offer far deeper audience insights. Use cases: Behavioral Analytics, Data Onboarding, Identity-Based Targeting, Data Enrichment, Targeted Advertising, Consumer Trend Analysis, Audience Targeting, Contact Validation, Consumer Intelligence Here are the counts over the last 120 days. Many more countries available including US. Country: India Total rows of data: 24,609,035 Unique IPs: 4,978,945 Country: UK Total rows of data: 4,718,959 Unique IPs: 1,129,866 Country: Germany Total rows of data: 857,071 Unique IPs: 251,000 Country: France Total rows of data: 2,978,326 Unique IPs: 635,119 Country: Italy Total rows of data: 1,984,335 Unique IPs: 769,854 Country: Spain Total rows of data: 5,456,536 Unique IPs: 1,265,001 Tags: TV Viewership Data, Consumer Marketing Data, OTT (Over-the-Top) Data, Audience Targeting Data, Connected TV Data

搜集汇总

背景与挑战

背景概述

该数据集提供美国OTT/CTV电视观看数据，包含设备ID，支持受众定向，其数据粒度高于竞争对手，能通过内容标记提供深度受众洞察。数据覆盖多个国家（如印度、英国、德国等），包括过去120天的总行数和唯一IP统计，适用于行为分析、数据丰富化和定向广告等多种用例。