Most popular content marketing formats in Russia 2022

In February and March 2022, short posts, text publications and long stories were the most popular formats of content marketing in Russia. Visual content, such as short videos, photos, and graphic materials, were used by nearly 70 percent of the survey participants each. Podcasts and music content were used less often.

在2022年二月和三月期间，在俄罗斯，短篇帖子、文本出版物以及长篇故事成为了内容营销最受欢迎的格式。视觉内容，如短视频、照片和图形材料，被近70%的受访者采用。播客和音乐内容的使用频率较低。