An_investigation_into_modality_effects

Data for the article entitled "An investigation into modality effects in experimental vignettes." In three experiment vignette studies, the author found that richer vignette modalities (video) were more engaging and had a stronger impact on participant responses compared to less rich vignette modalities (text). Study 1 and Study 2 include variables capturing vignette modality, level of character transformational leadership, wording of the measurement, and participants' rating of the character's level of transformational leadership. Study 3 includes variables about vignette modality, participants' general level of engagement, participants' rating of level character's incivility, participants' emotional reaction and behavioral intentions for each of the seven scenarios.本数据集为题为《实验情境短片（vignette）模态效应研究》的学术论文配套数据。该论文通过三项实验情境短片研究发现，模态丰富度更高的情境短片（即视频形式）相较于模态丰富度较低的情境短片（即文本形式），更具吸引力，且对被试反应的影响更为显著。研究1与研究2包含以下变量：情境短片模态、角色变革型领导（transformational leadership）水平、测量措辞，以及被试对角色变革型领导水平的评分。研究3包含的变量涉及：情境短片模态、被试总体投入水平、被试对角色无礼行为（incivility）程度的评分，以及被试针对七个实验情境的情绪反应与行为意向。