Most popular subscription box categories in the UK 2020

Subscription boxes have emerged as a new trend in the consumer goods market. According to the results of a consumer survey carried out with UK shoppers, food boxes were the most popular service, with about 30 percent of those surveyed buying subscription boxes in this category. Other common categories were generally personal care related items, such as cosmetics and shaving products. Meal kit deliveries Subscription box services promise the element of variety and surprise for consumers. Without the usual hassle of having to choose and shop for goods, subscription boxes above all allow consumers to save time. One of the most successful and fastest-growing food subscription box services around is HelloFresh, a Berlin-based meal kit startup. In 2019, the company generated nearly two billion, which is a significant jump compared to the year before. Subscription box services: Have they caught on? Subscription box services still need to catch on with a broader base of consumers. The findings of another survey conducted with over 8,000 UK shoppers found out that only about six percent of consumers used subscription services for beauty products. This share was slightly higher for meal deliveries – with 6.24 percent of those interviewed stating they utilized subscription services for meal delivery.

订阅式礼盒已成为消费者商品市场的一项新兴趋势。根据对英国消费者进行的一项消费者调查结果，食品礼盒是最受欢迎的服务，约30%的受访者购买了这个类别的订阅式礼盒。其他常见的类别通常与个人护理相关，例如化妆品和剃须产品。餐盒配送服务：订阅式礼盒服务是否已经受到市场的青睐？订阅式礼盒服务仍需赢得更广泛的消费者基础。另一项针对超过8000名英国消费者进行的调查发现，只有大约6%的消费者使用订阅服务购买美容产品。这一比例在餐盒配送服务方面略有提高——6.24%的受访者表示他们利用订阅服务进行餐盒配送。