A HOMEMAKER LENS ON MEDIA LED VICARIOUS TRAUMATIZATION DURING COVID-19

H1 – There is a relationship between Media Exposure and Anxiety. H2 – There is a relationship between Media Exposure, Media Vicarious Traumatisation and Anxiety. H3 – Age impacts Media Exposure and Media Vicarious Traumatisation. H4 – Education has an impact on the Media Vicarious Traumatisation and Anxiety. H5 – There is a relationship between Media Exposure and Media Vicarious Traumatisation. H6 – There is a relationship between Media Vicarious Traumatisation and Anxiety. The study examined whether media vicarious traumatization mediates the relationship between media exposure and anxiety. Results indicated that media exposure significantly impacted anxiety, with a stronger effect when media-vicarious traumatization was added as a mediator. The relationship was partially mediated by media vicarious traumatization. Age and education were used as moderators in a SmartPls 4.0 analysis. Results indicate a negative moderation effect of age on the relationship between media exposure and media-vicarious traumatisation (β = -0.311, p < 0.001), and a negative moderation effect of education on the relationship between media-vicarious traumatisation and anxiety (β = -0.09, p < 0.001). Both moderators altered the path coefficients, changing the direction of the relationships.研究假设如下： H1：媒体接触与焦虑之间存在相关关系。 H2：媒体接触、媒体替代性创伤（Media Vicarious Traumatisation）与焦虑之间存在相关关系。 H3：年龄对媒体接触与媒体替代性创伤存在影响。 H4：教育程度对媒体替代性创伤与焦虑存在影响。 H5：媒体接触与媒体替代性创伤之间存在相关关系。 H6：媒体替代性创伤与焦虑之间存在相关关系。 本研究旨在检验媒体替代性创伤在媒体接触与焦虑的关系中是否发挥中介作用。结果显示，媒体接触对焦虑具有显著影响，且在纳入媒体替代性创伤作为中介变量后，该影响效应更强。媒体接触与焦虑的关系为部分中介效应。本研究借助SmartPLS 4.0软件开展分析，以年龄与教育程度作为调节变量。结果表明，年龄对媒体接触与媒体替代性创伤之间的关系具有负向调节作用（β = -0.311，p < 0.001），教育程度对媒体替代性创伤与焦虑之间的关系同样具有负向调节作用（β = -0.09，p < 0.001）。两类调节变量均会改变路径系数，使相关关系的方向发生变化。