eCommerce Benchmark KPIs: Hobby & Leisure in South Africa

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 82.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Hobby & Leisure in South Africa also consist of an AOV of US$73.7, a discount rate of 7.3%, and a return rate of 3%.

于2023年，南非休闲与爱好类电子商务基准关键绩效指标（KPIs）包括：10.7%的加入购物车率、82.9%的购物车放弃率、1.8%的转化率，此外，平均订单价值（AOV）为73.7美元，折扣率为7.3%，退货率为3%。