POI Footfall Analysis: Identify Foot Traffic Patterns of Retail Stores in GB

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviours, eliminating gaps in your trade area and discover the untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage.

This sample of our Activity data provides you insights into the total footfall around the POI, total visits to the POI, unique visitors, and the average number of visits per visitor. This helps you develop an understanding of how many people visited a location on a daily, weekly, or monthly basis allowing us to track the flow of human activity with precision.

This data is non-PII and GDPR-compliant.

Dataset Attributes Include:

- Echo POI ID
- POI Name
- Brand
- Echo Categorization
- NAICS Categorization
- Business Status
- Complete Address
- Lat/Long
- Geo H3 ID
- Parent Organization
- Stock Ticker
- Opening Hours
- Phone Number
- Website
- Date Range (Start and End)
- Footfall around POI
- Unique Visitors
- Visits
- Average Visits per Visitor

Country Coverage:<br/>Our data is accessible in the following countries: France, Italy, Spain, Germany, United States, Great Britain, Belgium, Canada, Sweden, Mexico, Brazil.

Additional Information

- Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
- Echo collects, cleans and updates its footfall a daily basis. Normalization of the data occurs on a monthly basis.
- We provide data aggregation on a weekly, monthly and quarterly basis. In addition to this, we provide a daily average. Custom aggregation can be reviewed on a case by case with our sales and tech teams.
- Information about our dataset with regard to our country offering and data schema can be found here:

1) Activity Data Schema: https://docs.echo-analytics.com/activity/data-schema<br/>2) Activity Country Availability: https://docs.echo-analytics.com/activity/country-coverage<br/>3) Activity Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready datasets to you.