Marketing in Shrinking Growth

The role of marketing with shrinking growth from the view of company
management.

Topics: Most important orientation data for company management; the
significance of market research and advertising for the company and for
society in general; personnel available to the market research
department; assessment of the development of the market research
department; long-term measures of the company to counter the effects of
shrinking growth; conduct with shrinking growth regarding advertising
efforts and market research; DP effort in the marketing area; major
problems on practical use of mathematical marketing models; attitude to
marketing (scale); judgement on economic development.

Demography: age; school education; vocational training; professional
position; company size; state.