Most popular social media platforms for Millennials in the Netherlands 2020

WhatsApp, Facebook and YouTube ranked as the most popular social media for Dutch Millennials or 20-to-39-year-olds in 2020, beating, for example, Instagram. In 2020, roughly 90 percent of the Millennial respondents in the Netherlands said they used WhatsApp. Facebook was also popular, with 82 percent indicating they actively used this platform. Both social networks had over ten million users in the country, of which 9.1 million were daily users for WhatsApp and 6.8 million for Facebook. Millennials are less active on Facebook Despite that Facebook ranks as the second-most popular social media platform, the Silicon Valley application experienced upheaval in the Netherlands. In a different question asked by the source, 57 percent of the Millennials agreed with a statement that said they spent less time on Facebook than they used to. Privacy concerns were one possible explanation for this. Some respondents also mentioned, though, that the platform had become too time-consuming and would rather spend it on “real life” activities. Instagram and Snapchat a gateway to Generation Z, not Millennials Are Dutch Millennials leaving Facebook then for other social networks, such as Instagram or Snapchat? The ranking provided here does to indicate that the 23-to-37-year-olds are part of the user base of the two photo apps. Data looking at the growing penetration rate of the two platforms by different age groups in the Netherlands confirms this. This same data does mention, though, that consumers aged 15-19 used the apps a lot more. Between 2015 and 2018, Instagram’s penetration rate among Generation Z increased by roughly 25 percentage points whilst the youngest generation was the first in the Netherlands to use Snapchat.

在2020年，WhatsApp、Facebook和YouTube被认定为荷兰千禧一代（20至39岁）最受欢迎的社交媒体平台，超越了例如Instagram等平台。在荷兰，大约90%的千禧一代受访者表示他们使用WhatsApp。Facebook同样受到欢迎，其中82%的人表示他们积极使用这一平台。两个社交网络在该国拥有超过一千万用户，其中WhatsApp的日活跃用户达到910万，Facebook则为680万。尽管Facebook位列最受欢迎的社交平台第二位，但这家硅谷应用在荷兰遭遇了动荡。在来源提出的一个不同问题中，57%的千禧一代表示，他们现在在Facebook上花费的时间比以往要少。隐私问题可能是这一现象的一个解释。然而，一些受访者也提到，该平台已经变得过于耗时，他们更愿意将时间花在‘真实生活’的活动上。Instagram和Snapchat成为Z世代的入门平台，而非千禧一代。这里提供的数据并未表明，23至37岁的年轻人是这两个照片应用的用户群体。分析荷兰不同年龄段人群对这两个平台日益增长的渗透率的数据证实了这一点。然而，同样的数据显示，15至19岁的消费者对这两个应用的使用频率要高得多。在2015年至2018年间，Instagram在Z世代中的渗透率增长了约25个百分点，而荷兰最年轻的一代成为了该国首个使用Snapchat的人群。