智慧文旅数据集

基于“小桔子LIFE”平台全品类订单数据，通过数据清洗（剔除重复订单、校验异常消费记录）、分类整合（按酒店、特产、餐饮等场景，团队/散客等类型）构建标准化数据集；采用标签化规则生成游客消费画像（如“康养客群”“年轻文创偏好客群”），对游客姓名、身份证号等敏感信息进行脱敏处理，对地理位置数据采用区域级模糊化处理（仅保留景区级坐标）。

Based on the full-category order data from the Xiaojuzi LIFE platform, a standardized dataset is constructed through two core processing stages: data cleaning (removing duplicate orders and verifying abnormal consumption records) and classification and integration (categorized by scenarios including hotels, local specialty products, catering services, etc., and types including group tourists and individual tourists). Labeling rules are applied to generate tourist consumption profiles, such as "health-preservation tourist groups" and "young tourist groups with a preference for cultural and creative products". Sensitive information including tourist names and ID numbers is desensitized, and geographic location data is processed with regional-level blurring, only retaining scenic spot-level coordinates.