<b>THE POTENTIAL USE OF SANDF TOURISM ASSETS IN THE WESTERN CAPE FOR SUSTAINABLE ECONOMIC DEVELOPMENT</b>

Ethical Clearance Number: FBMSREC 027This study investigated the potential use of SANDF tourism assets and sites in the Western Cape for sustainable operational activities and the maintenance of tourism assets and to establish whether they can generate sustainable economic development. The study argues that international and domestic tourism relies on well-managed and maintained infrastructure and should be done with careful planning and management of tourism assets. The study also evaluates how SANDF tourism assets managed by the Department of Defence contribute to the economic growth of the Western Cape Province and South Africa. The SANDF tourism assets form an integral part of the Western Cape’s tourist attractions, and part of the study was to determine if they meet the criteria required by South African Tourism. The study aimed to investigate the potential use of the SANDF tourism assets in the Western Cape and to seek possible solutions as to how they can influence tourism globalisation and economic development. The research provided an understanding of possible SANDF tourism assets in the Western Cape and how tourists can be motivated or attracted to visit these sites and thereby generate revenue, employment, and local economic and infrastructural progress and development. The main objectives of this study were to establish the number and position of SANDF tourism assets in the Western Cape; define the economic impacts of these SANDF tourism assets; establish how these assets could be managed to promote economic growth; determine the present marketing strategies of the tourism assets, and how they could be improved, and establish what motivates tourists to visit the SANDF tourists’ sites. An interview schedule was used to collect data from Focus Groups, and a questionnaire was used to collect data from tourists. The sample constituted 200 tourists, and thirty military, tourism- and academic experts. Data from focus group discussions were analysed thematically based on the objectives of the study. Quantitative data were analysed through SPSS version 28 and the mean score of tourists visiting SANDF sites in the Western Cape concluded the population (for example, how to understand using SANDF tourism assets by drawing on the most convenient expressions of the sites visited). The study was conducted according to the professional and ethical guidelines provided by the Faculty of Business and Management Sciences Ethics Committee at CPUT. Confidentiality was assured to all participants of tourism industry key role-players, academics, SANDF staff, and tourists/visitors, and that they may withdraw from the study at any stage, for whatever reason, and may refuse to answer any question. Participants were informed that all data and their identities would remain confidential. The major findings show some of the SANDF activities were available before they were discounted by visitors; resurrecting these again would revive the economy at these sites, and for the Western Cape. The SANDF’s strategic plans are to ensure that the management of each SANDF site and facility functions as a well-moderated business opportunity to attract government at provincial and national levels to aspire and support different interventions should need to arise.伦理批准编号：FBMSREC 027。本研究旨在探究西开普省境内南非国防军（South African National Defence Force, SANDF）旅游资产与场地在可持续运营活动及旅游资产维护方面的潜在应用价值，并验证其是否能够催生可持续经济发展。本研究指出，国际与国内旅游业依赖于管理维护完善的基础设施，因此需对旅游资产开展审慎规划与管理。本研究同时评估了由国防部管理的南非国防军旅游资产，对西开普省及南非整体经济增长的贡献程度。南非国防军旅游资产是西开普省旅游景点的核心组成部分，本研究的子目标之一便是验证此类资产是否符合南非旅游局（South African Tourism）设定的准入标准。本研究的核心目标为探究西开普省南非国防军旅游资产的潜在应用场景，并探寻其如何助力旅游全球化与经济发展的可行路径。本研究明确了西开普省南非国防军旅游资产的潜在价值，并解析了如何通过相关举措激励、吸引游客到访此类场地，进而创造营收、就业岗位，推动本地经济与基础设施的进步与发展。本研究的主要目标包括：摸清西开普省南非国防军旅游资产的数量与分布情况；明确此类资产所产生的经济影响；探究如何通过资产运营管理促进经济增长；研判当前旅游资产的营销策略及其优化方向；以及明确吸引游客到访南非国防军旅游场地的核心动因。本研究采用访谈提纲开展焦点小组数据采集，并通过问卷面向游客收集调研数据。本次调研的样本涵盖200名游客，以及30名军方、旅游行业及学术领域专家。焦点小组讨论所得数据将依据本研究目标开展主题式分析。定量数据则通过SPSS 28版本进行分析，同时以到访西开普省南非国防军场地的游客平均得分作为总体样本的推断依据（例如，通过受访游客对游览场地的直观反馈，理解南非国防军旅游资产的利用方式）。本研究严格遵循开普半岛科技大学（Cape Peninsula University of Technology, CPUT）商业与管理科学学院伦理委员会制定的专业与伦理准则开展。所有参与调研的旅游行业核心从业者、学者、南非国防军人员及游客均享有数据保密权益，且可基于任意理由在调研的任意阶段退出，亦可拒绝回答任何问题。参与调研者均已被告知，所有调研数据及个人身份信息将严格保密。主要研究结果显示，部分此前被游客忽视的南非国防军旅游活动，若予以恢复重启，将能够带动相关场地乃至西开普省的经济复苏。南非国防军的战略规划旨在确保各场地与设施的运营能够作为规范有序的商业机遇，吸引省级及国家级政府部门在有需求时给予相关扶持与干预。