FMCG e-commerce penetration in Italy 2023, by segment
收藏www.statista.com2024-06-24 更新2025-03-23 收录
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Pet care had the highest e-commerce share of sales among fast moving consumer goods in Italy. As of June 2023, 6.8 percent of per care products' sales were made online. In turn, e-commerce contributed to only 2.3 and 1.7 percent of grocery and beverages sales, respectively.
在意大利，宠物护理产品在快速消费品中的电子商务销售额占比最高。截至2023年6月，宠物护理产品销售额的6.8%是通过线上完成的。相应地，电子商务仅对杂货和饮料销售额的贡献分别为2.3%和1.7%。
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