West German Consumers 1962

Survey from the field of market research.

Topics: Extensive determination of the possession of durable consumer
goods; possession of camera; smoking habits; beverage consumption;
frequency and place of consumption of semi-luxury foods, tobacco and
alcohol; shopping habits; use of cleansers, cleansing agents and
detergents as well as cosmetics, medication and groceries; purchase of
clothes; use of synthetic fiber clothes; mail-order purchases; brand of
car; possession and use of a bicycle; reading magazines; social
contacts; housing situation; possession of garden and garage;
possession of financial capital.

Demography: age (classified); sex; marital status; number of children;
school education; occupation; employment; income; household income;
size of household; composition of household; head of household; state.

Interviewer rating: social class of respondent; manner of housing;
city size.