Most popular Asian influencers on Instagram 2017

As of November 2017, the Indonesian pop singer, actress, and soap opera star Laudya Cynthia Bella was the most-followed influencer with her account laudyacynthiabella. Starting as a model and being a Kawanku magazine finalist in 2002, she climbed all the way up to be one of the most popular persons on Instagram in Asia. Her fame not only points out a possible career on Instagram and beyond but also shows the rapid rise of Instagram in Indonesia in general. According to survey conducted in 2017, about 72 percent of merchants taking part in the survey were selling goods and services on Instagram. Instagram in Asia Instagram seems to be the preferred social network of the present and the future. Especially in Southeast Asia, namely Malaysia, Hong Kong, Singapore and Indonesia all have Instagram penetration rates higher than 50 percent. It should nevertheless be noted that only the youth is responsible for the high penetration rates. In Singapore, for example, the proportion of 18- to 34-year-olds is almost 60 percent of all Instagram users.

截至2017年11月，印度尼西亚流行歌手、女演员及肥皂剧明星劳迪亚·辛西娅·贝拉以其账号ludyacynthiabella成为了最受欢迎的网红。她自2002年起从一名模特起步，并成为《Kawanku》杂志的决赛选手，一路攀升，最终成为亚洲Instagram上最受欢迎的人物之一。她的声名不仅指向了在Instagram乃至更广阔领域内可能的职业生涯，而且也展示了Instagram在印度尼西亚的迅速崛起。根据2017年进行的调查，约有72%的参与调查的商家在Instagram上销售商品和服务。在亚洲，Instagram似乎成为了当下及未来的首选社交网络。特别是在东南亚，包括马来西亚、香港、新加坡和印度尼西亚在内的地区，Instagram的渗透率均超过50%。然而，值得注意的是，高渗透率主要归因于年轻一代。例如，在新加坡，18至34岁年龄段的人群占所有Instagram用户的比例接近60%。