eCommerce Benchmark KPIs: Beverages in Poland

In 2023, next to an add-to-cart rate of 15.4%, a cart abandonment rate of 73.4%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Beverages in Poland also consist of an AOV of US$77.7, a discount rate of 13%, and a return rate of 2.4%.

于2023年，波兰饮料类电商基准关键绩效指标（KPIs）中，除15.4%的加入购物车率、73.4%的购物车放弃率和4.1%的转化率之外，还包括平均订单价值（AOV）为77.7美元、折扣率为13%和退货率为2.4%。