eCommerce Benchmark KPIs: Grocery in Serbia

In 2023, next to an add-to-cart rate of 15.9%, a cart abandonment rate of 71.7%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Grocery in Serbia also consist of an AOV of US$50.1, a discount rate of 14.9%, and a return rate of 4.3%.

在2023年，伴随15.9%的加入购物车率、71.7%的购物车放弃率以及4.5%的转化率，塞尔维亚电子商务基准关键绩效指标（KPIs）在杂货领域还包括平均订单价值（AOV）为50.1美元、14.9%的折扣率和4.3%的退货率。