微博榜单数据

微博榜单数据，通过监测微博平台上自有媒体账号、竞品账号、投放媒体账号，实时获取账号多维数据进行分析，根据不同场景的需要，自动生成传播分析报告。
为企业融媒体变现提供专有渠道；为品牌主提供产品销售渠道；为媒体主提供选品渠道；为品牌主选KOL提供数据支撑；为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系，对微博平台的媒体账号进行传播力监测，对单篇文章的传播情况进行全程监控，详细列举作品在微博平台的传播情况，实时查看互动数与传播的差距，综合测量账号运营权重，提供不同类型的数据指标对比，帮助内容发布者直观感知不足，优化内容，提升传播影响力。

微博平台指数计算规则：
1、N1=Ln（原始数据+1)，Nx=Ln（原始数据+1)，x=N1*权重+…Nx*权重
2、微博权重计算：
X=Ln(发文数+1)*0.3+Ln(粉丝数+1)*0.1+Ln(原创数+1)*0.2+Ln(评论数+1)*0.1+Ln(点赞数+1)*0.2+Ln(转发数+1)*0.1
3、新媒体指数=X*X*10 取整
备注：将各指标项原始数据的值加1之后，求取以e为底的对数，再将得到的对数乘以相应的权重，各个对数乘以权重之后再加和得到X, X*X*10后取整，即为最终指数。

Weibo Ranking Dataset monitors owned media accounts, competitor accounts, and sponsored media accounts on the Weibo platform, collects real-time multi-dimensional data of these accounts for analysis, and automatically generates communication analysis reports tailored to different usage scenarios.

It provides exclusive channels for enterprises to monetize their integrated media operations, offers product sales channels for brand owners, supplies product selection channels for media platform operators, provides data support for brand owners when selecting Key Opinion Leaders (KOLs), and supplies viewership and listenership data for radio and television institutions.

Based on Zhongke Wanglian's self-developed integrated media big data evaluation system, this dataset monitors the communication influence of media accounts on Weibo, conducts full-process tracking of the spread of individual posts, details the propagation performance of works on the Weibo platform, enables real-time checking of the gap between interaction volume and propagation reach, comprehensively measures the operational weight of accounts, provides comparisons of various types of data indicators, and helps content creators intuitively identify shortcomings, optimize their content, and enhance overall communication influence.

Weibo Platform Index Calculation Rules:
1. N₁ = ln(original data + 1), Nₓ = ln(original data + 1), and the comprehensive score X is calculated as the weighted sum of all Nᵢ values, i.e., X = Σ(Nᵢ × weightᵢ).
2. Weibo Account Weight Calculation: X = 0.3×ln(post count + 1) + 0.1×ln(follower count + 1) + 0.2×ln(original post count + 1) + 0.1×ln(comment count + 1) + 0.2×ln(like count + 1) + 0.1×ln(forward count + 1)
3. New Media Index = round(X² × 10)

Note: For each indicator, add 1 to its original raw value, calculate the natural logarithm (base e) of the adjusted value, multiply each logarithmic result by its corresponding weight, sum all the weighted logarithmic values to obtain X, then compute X squared multiplied by 10 and round to an integer to get the final index.

搜集汇总

数据集介绍

特点

微博榜单数据集包含1200条数据，每月更新，涵盖微博账号的多维度信息，如发文数、粉丝数等。该数据集用于企业融媒体变现、品牌主产品销售等场景，并采用特定算法计算微博平台指数。